Marketing and Communications Manager

Brand Management:

• Maintain and enhance the Academy's brand image and reputation.
• Ensure brand consistency across all marketing materials and communications.
• Develop and manage brand guidelines and ensure adherence across departments.

Content Creation and Management:

• Oversee the creation of high-quality content for various channels, including websites, social media, newsletters, press releases, and promotional materials.
• Manage the Academy’s website content and ensure it is up-to-date and engaging.
• Develop and execute social media strategies to increase engagement and reach.

Digital Marketing:

• Manage digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
• Analyse and report on digital marketing performance and optimise campaigns for better results.
• Create, design, proof and manage all graphic design elements for digital and print marketing collateral materials. 
• Design the yearly prospectus for SPAA. 
• Monitor Student Social Media Accounts to ensure safe practice amongst the student body. 

Public Relations and Communications:

• Develop and maintain relationships with media outlets and manage press releases.
• Handle crisis communication and provide timely and accurate information to stakeholders.
• Organise and manage press conferences and media events.
• Copywrite, proof, monitor, and manage all press releases that pertain to the Academy; this includes developing and managing a consistent relationship with a chosen external PR company.

Event Management:

• Plan and execute academy events such as open houses, alumni gatherings, and conferences.
• Collaborate with various departments to ensure successful event promotion and execution.
• Assist the operations manager and box office in coordinating, organising, and managing in-house events – managing multiple aspects, including design, inventories, ticketing, seating, press, influencers, students, and staff.
• Assist faculty and staff with any outreach activities and events.

Budget Management:

• Develop and manage the marketing and communication budget.
• Allocate resources effectively to maximise ROI on marketing activities.

Team Leadership and Development:

• Manage and mentor a team of marketing and communication professionals.
• Foster a collaborative and innovative team environment.
• Provide training and development opportunities for team members.

Strategic Planning and Execution:

• Develop and implement comprehensive marketing and communication strategies.
• Conduct market research to identify trends, opportunities, and challenges.
• Set objectives and key performance indicators (KPIs) for marketing campaigns.
• Write marketing and communication policies and procedures.

You will work closely with the Executive Direct, Deputy Director and all Programme Leaders and Managers. You will also work closely with your Marketing and Communications Team, as well as collaborating with staff from the Student Services Team, Admissions Team, Quality Assurance & Teaching Enhancement Team, Operations Team, HR and, Faculty for specific projects and activities.

Essential:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. A Master’s degree is preferred.
• Minimum of 5-7 years of experience in marketing and communications, preferably in the education sector.
• Strong leadership and team management skills.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Experience with content management systems (CMS) and customer relationship management (CRM) systems.
• Ability to work under pressure and manage multiple projects simultaneously.
• Strong analytical skills and the ability to interpret data to make informed decisions
• Strategic thinking and planning
• Creativity and innovation
• Attention to detail
• Relationship building and networking
• Problem-solving and decision-making
• Adaptability and flexibility

Desirable:

• Master’s Degree in a related area.
• Graphic/Multimedia Design related degree or certification
• WordPress
• Familiarity with CMS and CRM tools
• Experience in SEO and SEM
• Arabic language

Sharjah Performing Arts Academy (SPAA) is an independent Academy established by His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Ruler of Sharjah, to address a growing demand in the UAE and MENA region for formal education and quality professional training in the performing arts sector. SPAA is the only performing arts conservatoire in the Middle East and North Africa region, offering undergraduate and graduate degree programmes taught in English. The purpose-built Academy includes a 432-seat theatre, two fully equipped studio performance spaces, TV/recording studios, twelve sprung rehearsal studios, 12 singing tutorial spaces, resource library, gymnasium and cafe.

Sharjah Performing Arts Academy specialises in training graduates for work in the international professional performing arts industry. The SPAA faculty are highly experienced practitioners within their respective fields. The focus of the Academy is practical rather than academic. The Academy's primary goal is to equip graduates with the highest level of practical skills in their field, along with the tools necessary for successfully creating their own work or practice.

Salaries in the UAE are tax-free and disbursed monthly in United Arab Emirates dirhams. Staff members receive a competitive benefits package that includes accommodation allowance, private medical insurance, a residency visa and an annual return ticket to their home country. 

Additionally, eligible staff members, based on their role and salary grade, will also receive private medical insurance, education allowance and annual return tickets to their home country for their eligible dependents.